Love Story star Sarah Pidgeon has been tapped as the face of Balenciaga's autumn 2026 campaign, A New York Minute, directed by playwright Celine Song.

A spokesperson for the brand commented 'To me, a campaign should be able to capture and enhance that intimate, unspoken connection. What Celine directed and Sarah performed is far more than just a campaign; Sarah perfectly embodied this daily evolution on the streets of New York, while Celine captured every nuance with her singular, distinct eye'.